(RICHMOND, VA)—EdgeMark Partners has been hired to create a fresh new look for CapCenter that will be bring consistency, internal alignment and better positioning in the Richmond market.
“We found CapCenter offered a very unique attribute to the Richmond market. They offer zero closing costs for mortgages,” said Doug Glasco Executive Vice President of EdgeMark. “We will leverage this unique promise in all their communications to include: tag line, marketing collateral and advertising.“
Capital Center L.L.C was formed and licensed as a mortgage lender by the Virginia Bureau of Financial Institutions of the State Corporation Commission in 1997.
Gary T. Piacentini, President, started the company with a mission. The company’s mission is to help clients buy, sell, or refinance their primary or vacation homes by providing financing at market interest rates without charging or requiring the borrower to pay for certain traditional closing costs. By combining the talents of Lenders and in house Attorneys, customers are able to receive professional representation every step of the way while saving on fees such as broker fees, lender fees, appraisal, credit report fees and mortgagee title insurance fees, etc.”
EdgeMark Partners, established in 1990, is a full-service marketing communications agency based in Richmond, Virginia, and specializes in brand building, marketing strategy, and creative implementation to a broad range of financial service clients.
