1. EdgeMark Partners To Manage Merger Communications For PNC Bank’s Acquisition of National City Bank

    December 2, 2009 by administrator

    FOR IMMEDIATE RELEASE

    (GLEN ALLEN, VA, FEBRUARY 28, 2009)—EdgeMark Partners will again partner with PNC Bank to manage primary customer notification communications for the bank’s acquisition of National City Bank.

    EdgeMark Partners will work with PNC to produce direct mail merger communications welcoming National City customers to PNC and communicating personal account details to consumer, business, corporate, treasury management and wealth management customers—including detailed, personalized account transfer confirmation summary mailings in advance of the transition.

    The agency has handled numerous merger communication mailings for PNC acquisitions, including the conversion of Sterling Financial Corporation (2008), Mercantile Bankshares Corporation and Yardville National Bancorp (2007), Riggs National Corporation (2005) and UnitedTrust (2004).

    The PNC Financial Services Group, Inc., headquartered in Pittsburgh, is one of the nation’s largest financial services companies, with a regional banking franchise operating primarily in 14 states and the District of Columbia. It is the nation’s fifth largest bank, based on deposits and branches (more than 2,550).

    EdgeMark Partners is a results-based marketing and communications agency headquartered in Richmond, VA. The company specializes in database marketing, direct marketing and communications, merger and acquisition communications and brand optimization for the financial services and insurances industries and others.

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  2. EdgeMark Partners Announces New Associates

    October 28, 2009 by administrator

    (GLEN ALLEN, VA, OCTOBER 22, 2009)—EdgeMark Partners announces four new associates.

    Erin Lee has joined the creative services team as a copywriter. A graduate of James Madison University, Lee’s previous experience includes editor and copywriter for Circuit City’s Web site and editorial assistant with Austin, TX-based Sheshunoff Information Services.

     

    Brad Sitterson has joined the account services team as an account manager. A graduate of Virginia Commonwealth University, he was most recently with Direct Mail Solutions.

     

    Terri Andrus has rejoined the company as an account manager, a position she held for five years before leaving to pursue a degree in accounting. She most recently worked for Perrin Quarles Associates.

     

    EdgeMark Partners is a results-based marketing and communications agency based in Richmond, VA. The company specializes in database marketing, direct marketing and communications, merger and acquisition communications and brand optimization.

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  3. Designline Remodelers Hires EdgeMark Partners for Brand Re-Fresh

    November 11, 2008 by admin

    (RICHMOND, VA)—EdgeMark Partners has been hired to create a fresh new look for Designline that will better reflect their personality and promote their uniqueness.

    “We found Designline offered very clean, professional, detailed home transformations,” said Scott Highfill, Vice President of Creative Solutions at EdgeMark. “We have leveraged these attributes into a new clean and sleek updated logo and tagline. Now prospective clients will easily identify and clearly understand who they are and what they have to offer.”

    DesignLine Remodelers, Inc., Established in 1997 is Richmond Virginia’s premier design/build remodeler and builder. DesignLine specializes in kitchens, aging-in-place remodels, baths, additions and whole house renovations. Wayne Booze and the DesignLine team enjoy remodeling projects in the Richmond, VA market.

    EdgeMark Partners, established in 1990, is a full-service marketing communications agency based in Richmond, Virginia, and specializes in brand building, marketing strategy, an creative implementation to a broad range of clients.

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  4. EdgeMark Partners Recognized For Design Excellence

    July 30, 2008 by admin

    (RICHMOND, VA)— EdgeMark Partners has been recognized for excellence in graphic design by Graphic Design USA.

    The company received two awards for direct marketing communications produced for financial services clients—one a customer activation/retention piece, and the other, a business acquisition series. The award-winning communications are to appear in the 2008 American Graphic Design annual publication.

    EdgeMark Partners, established in 1990, is a full-service marketing and communications agency based in Richmond, Virginia, specializing in results-focused marketing strategies, brand building and creative implementation.

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  5. CapCenter Hires EdgeMark Partners for Brand Re-Fresh

    June 11, 2008 by admin

    (RICHMOND, VA)—EdgeMark Partners has been hired to create a fresh new look for CapCenter that will be bring consistency, internal alignment and better positioning in the Richmond market.

    “We found CapCenter offered a very unique attribute to the Richmond market. They offer zero closing costs for mortgages,” said Doug Glasco Executive Vice President of EdgeMark. “We will leverage this unique promise in all their communications to include: tag line, marketing collateral and advertising.“

    Capital Center L.L.C was formed and licensed as a mortgage lender by the Virginia Bureau of Financial Institutions of the State Corporation Commission in 1997.

    Gary T. Piacentini, President, started the company with a mission. The company’s mission is to help clients buy, sell, or refinance their primary or vacation homes by providing financing at market interest rates without charging or requiring the borrower to pay for certain traditional closing costs. By combining the talents of Lenders and in house Attorneys, customers are able to receive professional representation every step of the way while saving on fees such as broker fees, lender fees, appraisal, credit report fees and mortgagee title insurance fees, etc.”

    EdgeMark Partners, established in 1990, is a full-service marketing communications agency based in Richmond, Virginia, and specializes in brand building, marketing strategy, and creative implementation to a broad range of financial service clients.

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  6. EdgeMark Partners to Manage Upcoming Merger Communications for PNC

    May 1, 2008 by admin

    (RICHMOND, VA)—EdgeMark Partners will manage customer notification mailings for PNC’s upcoming conversion of the recently acquired Sterling Financial Corporation.

    EdgeMark Partners will handle the direct mail merger communications program introducing customers of the seven Sterling affiliate banks to PNC and providing personalized account information to retail and business clients.

    The PNC Financial Services Group, Inc., headquartered in Pittsburgh, is one of the nation’s largest diversified financial services organizations.

    EdgeMark Partners, established in 1990, is a full-service marketing and communications agency based in Richmond, Virginia, specializing in results-focused marketing strategies, brand building and creative implementation.

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  7. EdgeMark Partners To Manage PNC’s Upcoming Merger Communications

    September 18, 2007 by admin

    (RICHMOND, VA)—EdgeMark Partners will manage customer notification mailings for PNC’s upcoming conversion of recently acquired Yardville National Bancorp (YNB).

    EdgeMark Partners will handle the direct mail merger communications program introducing YNB customers to PNC and providing personalized account information to all retail, business and wealth management clients.

    EdgeMark also handled the merger mailings for PNC’s recent acquisition of Mercantile Bankshares Corporation, as well as for the company’s 2005 conversion of Riggs National Corp. and the 2004 conversion of UnitedTrust.

    The PNC Financial Services Group, Inc., headquartered in Pittsburgh, is one of the nation’s largest diversified financial services organizations.

    EdgeMark Partners is a Richmond-based, full-service marketing communications agency specializing in brand building, marketing strategy, and creative implementation for financial services clients.

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  8. EdgeMark Partners to Assist with Village Bank Grand Opening

    August 15, 2007 by admin

    (RICHMOND, VA)—EdgeMark Partners will assist in promoting the new Village Bank branch opening soon in the Forest Office Park in western Henrico County.

    The week-long branch opening celebration will be held October 22-27. EdgeMark Partners will handle direct mail and web promotions, in-branch collateral, and radio, television and newspaper advertisements.

    With the opening of the new branch, Village Bank will operate eleven offices in the Richmond metropolitan area. Founded in 1999, the company provides both commercial and retail banking services.

    EdgeMark Partners, established in 1990, is a full-service marketing communications agency based in Richmond, Virginia, and specializes in brand building, marketing strategy, and creative implementation to a broad range of financial service clients.

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  9. First Capital Bank Hires EdgeMark Partners for New Product Launch

    April 20, 2007 by admin

    (RICHMOND, VA)—EdgeMark Partners has been hired to brand First Capital Bank’s newest product.

    An acronym for Fast Reliable Electronic Deposit, FRED will allow business customers to make check deposits directly to their First Capital accounts without having to travel to the bank.

    FRED’s persona is the brain-child of Kate Wagner, First Capital’s senior vice president and COO, and was developed in partnership with marketing agency EdgeMark Partners. FRED bears a striking resemblance to the specialized desktop scanner the service uses to transmit checks, using a high speed Internet connection, to a secured server for deposit into a First Capital business account.

    “Welcoming FRED as an associate personalizes the service for our business customers, which fits with the individualized customer service that is top priority at First Capital Bank,” Ms. Wagner says. “FRED’s services can eliminate or greatly reduce deposit trips to the bank, leaving more time to focus on business.”

    FRED is illustrated as a new friendly character brand icon and can be seen in all the branches on posters, table tents, brochures and more. Storks announcing the arrival of FRED were placed in front of each branch locations signage.

    Those stopping by First Capital Bank branches could join the celebration of FRED’s arrival. “It’s a boy!” cigars, balloons and FRED himself was available to greet visitors.

    Established in 1998, First Capital Bank is a full service, locally owned and operated commercial bank with 7 offices located throughout the metropolitan area.

    EdgeMark Partners, established in 1990, is a full-service marketing communications agency based in Richmond, Virginia, and specializes in brand building, marketing strategy, and creative implementation to a broad range of financial service clients.

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