EdgeMark Partners To Manage Merger Communications For PNC Bank’s Acquisition of National City Bank

FOR IMMEDIATE RELEASE

(GLEN ALLEN, VA, FEBRUARY 28, 2009)—EdgeMark Partners will again partner with PNC Bank to manage primary customer notification communications for the bank’s acquisition of National City Bank.

EdgeMark Partners will work with PNC to produce direct mail merger communications welcoming National City customers to PNC and communicating personal account details to consumer, business, corporate, treasury management and wealth management customers—including detailed, personalized account transfer confirmation summary mailings in advance of the transition.

The agency has handled numerous merger communication mailings for PNC acquisitions, including the conversion of Sterling Financial Corporation (2008), Mercantile Bankshares Corporation and Yardville National Bancorp (2007), Riggs National Corporation (2005) and UnitedTrust (2004).

The PNC Financial Services Group, Inc., headquartered in Pittsburgh, is one of the nation’s largest financial services companies, with a regional banking franchise operating primarily in 14 states and the District of Columbia. It is the nation’s fifth largest bank, based on deposits and branches (more than 2,550).

EdgeMark Partners is a results-based marketing and communications agency headquartered in Richmond, VA. The company specializes in database marketing, direct marketing and communications, merger and acquisition communications and brand optimization for the financial services and insurances industries and others.