(RICHMOND, VA)—EdgeMark Partners will manage customer notification mailings for PNC’s upcoming conversion of recently acquired Yardville National Bancorp (YNB).
EdgeMark Partners will handle the direct mail merger communications program introducing YNB customers to PNC and providing personalized account information to all retail, business and wealth management clients.
EdgeMark also handled the merger mailings for PNC’s recent acquisition of Mercantile Bankshares Corporation, as well as for the company’s 2005 conversion of Riggs National Corp. and the 2004 conversion of UnitedTrust.
The PNC Financial Services Group, Inc., headquartered in Pittsburgh, is one of the nation’s largest diversified financial services organizations.
EdgeMark Partners is a Richmond-based, full-service marketing communications agency specializing in brand building, marketing strategy, and creative implementation for financial services clients.
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