http://www.edgemarkpartners.com/blog Tue, 24 Aug 2010 19:36:04 +0000 http://backend.userland.com/rss092 en Segmenting Your Customers As A Profitable Strategy  It pays to give your customers what they deserve—EdgeMark Partners can show you why. Our relationship pricing marketing strategy helps banks specifically target customers according to profitability, offering considerable potential benefit for your organization.   What is relationship pricing? Experience shows that the top 20-percent of ... http://www.edgemarkpartners.com/blog/index.php/relationship-pricing/ In an age where the Internet rules, companies may be unsure about how to use direct mail to their advantage. The truth is, when done well, direct mail is a viable and affordable way to reach customers. For maximum results, utilize a direct mail campaign in conjunction with Internet marketing. ... http://www.edgemarkpartners.com/blog/index.php/snail-mail-in-an-internet-world/ As we enter a new decade, marketing to the largest, wealthiest and most diverse generation in the country, the Baby Boomers, may seem an intimidating task. That doesn’t have to be the case. We want to provide you with some tips for reaching this group, whose members no longer qualify ... http://www.edgemarkpartners.com/blog/index.php/marketing-to-the-baby-boomer-generation/ FOR IMMEDIATE RELEASE (GLEN ALLEN, VA, FEBRUARY 28, 2009)—EdgeMark Partners will again partner with PNC Bank to manage primary customer notification communications for the bank’s acquisition of National City Bank. EdgeMark Partners will work with PNC to produce direct mail merger communications welcoming National City customers to PNC and communicating ... http://www.edgemarkpartners.com/blog/index.php/edgemark-partners-to-manage-merger-communications-for-pnc-banks-acquisition-of-national-city-bank/ We last wrote about ways to market your brand or product to Generation Y. Now we’ll highlight the importance of reaching the next demographic —Generation X. Getting to know Gen X Comprising over 50 million Americans (nearly 20 percent of the U.S. population), Gen X includes those born anywhere from 1965 to 1978, ... http://www.edgemarkpartners.com/blog/index.php/marketing-to-generation-x/ (GLEN ALLEN, VA, OCTOBER 22, 2009)—EdgeMark Partners announces four new associates. Erin Lee has joined the creative services team as a copywriter. A graduate of James Madison University, Lee’s previous experience includes editor and copywriter for Circuit City’s Web site and editorial assistant with Austin, TX-based Sheshunoff Information Services.   Brad Sitterson ... http://www.edgemarkpartners.com/blog/index.php/edgemark-partners-announces-new-associates/  Marketing your brand or product to Generation Y (also referred to as “Millennials” or “Echo Boomers”) presents unique challenges. However, there are also unique opportunities to reach them. Who are the Millennials? This opinionated and technologically savvy generation encompasses over 25% of the U.S. population—those born anywhere from 1977 to 1994. ... http://www.edgemarkpartners.com/blog/index.php/marketing-to-generation-y/ Research has shown that you have a mere 2 to 3 seconds to get your direct mail message across to the customer before they trash it. How can you get your message to cut through the clutter and get noticed? That’s the million-dollar question. While there’s no right answer that ... http://www.edgemarkpartners.com/blog/index.php/how-to-get-results-with-direct-mail/ Are You Ready for the Postal Rate Hike? The rate hike countdown is on. The United States Postal Service (USPS) will apply new postage rates on Monday, May 11, 2009. Postage rates will increase across the board. So now's the time to anticipate your direct mail needs and make the most ... http://www.edgemarkpartners.com/blog/index.php/postal-rate-hike-3-ways-to-save/ Wouldn't it be great if you could clone your best customers? That scenario is probably best left to science fiction writers, but there are some high tech tools that can help you find new customers who behave remarkably like your current top customers. Better still, they can help you hold ... http://www.edgemarkpartners.com/blog/index.php/customers-can-be-an-information-gold-mine/