The key component in establishing efficient, effective and profitable relationships with your clients is having a 360-degree view of your customer’s behavior. The database team at EdgeMark can provide that view by building a consolidated master customer information file (MCIF) from your various accounting and billing systems. By adding demographic (age, income and occupation) and lifestyle data to your MCIF, we can give you an even more in-depth view.
The result — a segmented and highly targetable customer database—allows you to price and position your product uniquely to each customer household. The advantage? Higher response rates. Better cross-sell. And more satisfied, more profitable customers. (For financial clients, our ClearView program is designed to help grow customer relationships and profits through targeted segmentation and relationship-pricing strategies. Contact our database team today for more information.)
With your MCIF up and running, we can measure your results as we update and monitor your database. We also support you with a full range of mapping and geo-analysis services, including segmentation and response analysis, predictive modeling and list scoring.