Direct mail: why it works

As you probably know, marketing and advertising made a jump to digital over the past ten years and direct mail dropped off. In the age of new technology many marketers considered it old school and even dinosaur like. Why print and mail something when you can throw up an ad [...]

December 13th, 2018|Categories: Creative Development, Direct Mail, Marketing How-To|

Make your holiday direct mail fun!

We have Christmas spirit here at this office (or at least the writer does). Here are some great ways to make your direct mail campaign more effective during the holiday season—as well as the rest of the year! Make it festive How? That’s EASY. Grab attention with foil Add interest [...]

December 7th, 2018|Categories: Direct Mail, Marketing How-To|

Keys to a successful direct mail program

Out of all the marketing channels available today, direct mail still offers one of the highest response rates, especially when your DM campaign is being sent to a highly targeted audience. Here are a few tips on creating a successful direct mail program: Focus on the list Did you know [...]

November 14th, 2018|Categories: Direct Mail, Marketing Strategy|

Increase Holiday Sales with Direct Mail

The holidays are upon us! It’s time to start planning your marketing strategy if you haven’t already. There are so many marketing channels to choose from to communicate your messages, but don’t forget about the power of direct mail. Digital marketing makes it easy to reach customers quickly and is [...]

November 7th, 2018|Categories: Direct Mail, Marketing Strategy|

How your print/mail agency is like a general contractor

When it comes to direct mail, there are countless steps between concepting the initial idea, blowing out the creative, personalizing, and mailing your package. At EdgeMark, we do it all, personalizing and mailing your package. One good analogy for handling a lot of tasks—some of which are happening simultaneously—and hitting [...]

October 19th, 2018|Categories: Direct Mail, Print production|

Banking: Traditional vs. Digital Communication

If you keep up with marketing for the financial industry, you know this: how to best communicate with and service banking customers is a huge topic, because there are so many different ways to do this now, and customer needs and preferences vary. Gone are the olden days where customers [...]

September 19th, 2018|Categories: Digital Marketing, Direct Mail, Financial marketing|
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