Digital Marketing2019-10-16T11:14:58+00:00

AUDIENCE DEVELOPMENT

When it comes to creating lists and developing audiences, you need data. EdgeMark uses cutting-edge technology to harness that data—then we mine, analyze, and cultivate our findings into actionable intelligence. We go beyond basic demographics and dig deep to anticipate behavior in order to identify, segment, and ultimately convert prospects.

  • Data mining and analysis
  • List management and procurement
  • Audience segmenting and targeting
  • Customer modeling and persona creation
  • Back-end reporting
  • Testing and attribution studies

OMNICHANNEL MARKETING

Direct mail has an incredibly high response rate. And when you combine it with digital channels, those rates go even higher. EdgeMark develops omnichannel marketing strategies for our clients that capitalize on data, maximizing your campaign’s ability to convert to the highest level.

  • Informed Delivery—increases your reach and helps you identify specific leads through USPS’s innovative marketing tool
  • Digital Overlay—integrates direct mail and digital channels for a 10-20% response boost
  • Pixel Targeted Direct Mail—triggers an immediate direct mail or email response per the actions taken by your prospects online
  • Email Behavioral Targeting—takes advantage of prospect email behavior for real-time targeting
  • Social Targeting—mails to customers who are engaged with your social media page or competitor pages
  • SMS Text Marketing—sends messages to customers who’ve opted in (promotions, sales, payment reminders, customer service)

DM TESTING

Welcome to your own online focus group. 

Let us help you identify the best test ideas, copy, and creative through extensive online surveys without live testing or sitting through a focus group for days.

  • Test package design—multiple OEs, letters, and inserts
  • Test messaging—copy, benefits, headlines, teasers
  • Gets as close to the real world as possible
  • Can handle hundreds and thousands of permutations in a short time
  • Identifies winners and losers for the most impactful campaign
         
Package
Design
Postal &
Delivery
 Print & Mail
 Data
Management
 Digital
Marketing
Package
Design
Postal &
Delivery
 Print & Mail
 Data
Management
 Digital
Marketing