USPS’s Informed Delivery’s Impact on Nonprofit Direct Marketers
The United States Postal Service (USPS) made a leap in the evolution of direct mail marketing when it introduced Informed Delivery back in 2017. Over the past seven years, Informed Delivery has continued to evolve. It’s won the confidence of customers with more than 60 million active users in 2024—a [...]
Wall Calendars — the #1 way to stay in front of your donors
We’re going to let you in on a little secret. The #1 way to stay in front of your donors and prospects all year long is by gifting them with a wall calendar. Why wall calendars for marketing? People love wall calendars! Especially when the calendar is high quality print. [...]
A quick intro to USPS’s 30% Postage Credit Incentive
Enrollment is open for the new USPS Non-profit, Marketing, and First-Class incentives. You don’t want to miss this opportunity to earn a 30% postage credit for the direct mail you send through June 30, 2024. Combined with USPS’s yearly promotions, this can have a significant impact on your marketing budget in [...]
Informed Delivery: the USPS 2023 promotion
Hello again! Let’s dig into USPS’s Informed Delivery Promotion, which runs through December 31, 2023. There’s still plenty of time to take advantage of this promotion to save on your next DM campaign. The discount is up to 4% of the postage There’s a 0.5% discount for eDoc postage statement [...]
How to take advantage of USPS’s Emerging and Advanced Technology promotion
~June 16, 2023~ Hello again! Let’s continue our deep dive into the USPS 2023 Promotions. As you know, USPS is offering some pretty awesome promotions this year that may offer you generous savings on your direct mail campaigns, and this promo is no different! So, what’s the Emerging and Advanced Technology [...]
How to take advantage of the Tactile, Sensory and Interactive Engagement (TSI) USPS 2023 promotion
~ June 5, 2023 ~ As y’all know from your avid reading of our blog posts 😉 the USPS 2023 promotions offer great options to help you save on your direct mail campaigns. Today, let’s take a more in-depth look at the Tactile, Sensory, and Interactive Engagement (TSI) promotion. The [...]