The EdgeMark Advantage
Let’s face it—the biggest expense of direct mail marketing is the cost of postage and delivery. At EdgeMark, our experienced production team performs an in-depth analysis of your campaign needs. Upon completion, the team creates a mailing strategy using a combination of postal logistics and delivery options to keep your costs down and maximize your savings. This means more money in your company’s pocket.
Commingling — USPS looks fondly upon those who prep their mail first by offering a generous postage discount. Commingling is one way to achieve that discount, and it involves sorting your mail by zip code with other mail at the same.
Sorting—Not every piece of mail can go through the commingling process, for different reasons, like specific industry rules or package size. In this case, your mail can still be sorted by zip code to help you save on postage, but it can’t be sorted along with mail from other senders.
Drop Shipping—This is another way to save on shipping costs. Instead of sending your mail campaign to the local post office, who would then have to process and ship your mail pieces to the postal hubs (Destination NDC’s or Destination SCF’s), we ship everything from the mail house to the postal facility ourselves. Result: postal savings, and quicker delivery to your customer.
Mail Tracking—We track your mail to its destination, confirming delivery to your customer. We also track returned mail and curate mailing lists accordingly.
Informed Delivery—Increase your reach and identify specific leads. EdgeMark can help you set up your campaigns to take advantage of this insightful marketing tool from USPS. Find out more about Informed Delivery here.
Find out how EdgeMark can help you save on postage and delivery!
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