Blog2021-09-09T10:28:49-04:00

📊 Smarter Insights, Stronger Campaigns: How Our Custom Dashboard Empowers Clients

At EdgeMark Partners, we know the real work does not end when a direct mail piece is delivered. It starts with what the data tells you next. That is why we implemented a flexible reporting dashboard that helps you track what matters, when it matters. Whether you want scheduled reports [...]

🎓 Why Your College Mailer Should Speak to Parents, Too – Unlocking Insights from USPS Informed Delivery® Return Files

When you are marketing for a college or university, it is easy to focus solely on the student. But that is only part of the story. Parents are often just as involved, especially when it comes to making decisions and writing the checks. Thanks to USPS Informed Delivery® data, you [...]

June 11th, 2025|Categories: Direct Mail Strategy, Higher Education Marketing, Parent Engagement|

The Hidden Gold Found in USPS Informed Delivery® Return Files

What if your mail campaign could tell you exactly when it was seen—and who clicked through—before it even landed in the mailbox? At EdgeMark Partners, we believe the power of direct mail goes far beyond what arrives in the mailbox. Thanks to USPS Informed Delivery®, we now have a way [...]

SOC 2 Compliant and Ready to Deliver: How EdgeMark Secures Your Print & Mail Campaigns

In a world where data breaches and privacy concerns are top of mind, protecting client information is not just good business. It’s essential. That’s why we’re proud to share that EdgeMark Partners is now officially SOC 2 compliant. This milestone is more than a badge. It is a reflection of [...]

How Nonprofits Use Custom Calendars to Drive Mission, Engagement, and Donations

💡 Here’s How Different Organizations Are Using Calendar Campaigns Nonprofits across the country are using calendars as more than just timekeepers—they're turning them into storytelling platforms. Here's how different types of missions are making the most of each month: 🏥 Health-Based Charities: Share wellness tips, patient stories, and key fundraising dates [...]

Bridging the Gap Between Print and Direct Mail Performance

In today’s marketing environment, print buying is no longer just procurement — it’s performance marketing. At EdgeMark Partners, we help companies transform their direct mail campaigns by aligning smarter print strategies with postal optimization and real-time delivery insights. Here’s how we help bridge the gap between what gets printed and [...]

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