USPS 2023 promotions — keep your DM budget in check!

~ May 15, 2023 ~  If you’re part of a nonprofit organization and you depend on direct mail marketing as part of your fundraising strategy, you’ve probably heard USPS plans to increase prices on some mailing services starting July 9, 2023. And, on top of that, these price increases are [...]

May 16th, 2023|Categories: Direct Mail, Nonprofit marketing strategy, USPS 2023 Promotions|

Three easy ways to get more out of your direct mail

Direct mail has one of the highest response rates compared to other marketing channels. Which makes it great for communicating with your clients and prospects! Here are three easy, actionable ways to get more out of your direct mail every single time: Target your audience Make sure you’re mailing to [...]

September 11th, 2020|Categories: Uncategorized|

Direct Mail during Covid-19: Cut through the clutter

While areas of the country are starting to relax “stay at home” mandates and people are slowly venturing back out, many consumers are still opting to purchase products and services online. To meet customer needs, marketers have moved online, too. With so many companies trying to connect with consumers digitally, [...]

June 29th, 2020|Categories: Uncategorized|

Direct Marketing during COVID-19

When New Year’s Eve rolled around six months ago, most people were making resolutions and thinking about how they were going to make 2020 an even better decade than the last. Nobody was thinking about an impending pandemic and taking a break from life as we know it. But that’s [...]

May 27th, 2020|Categories: Direct Mail, Marketing Strategy|

Increase your Direct Mail Success in 2020

With 2020 in full swing, we look forward to all the possibility it holds in the upcoming months. But as we look forward, it’s important to look back, too—at what works for us, in our industry. What elements impact at the success of a direct mail campaign most? Let’s look [...]

January 24th, 2020|Categories: Direct Mail, Marketing How-To|Tags: |

Omnichannel marketing is stronger with Informed Delivery

Direct Mail has an incredibly high response rate and incorporating digital channels is only going to increase that rate. We’re all familiar with Facebook and Instagram and banner ads. But have you heard about USPS’s Informed Delivery tool? Informed Delivery is a relatively new digital service that allows customers to [...]

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