Postage rates have risen again in 2025, but businesses do not have to absorb all of the added costs.
Through the new USPS Integrated Technology Promotion, companies can save up to 4 percent on postage while also using AI tools to make the creative process faster and more efficient.
💡 What Is the USPS Integrated Technology Promotion?
Each year, USPS introduces promotions designed to encourage new ideas in direct mail. For 2025, one of the most notable updates is that AI generated copy now qualifies for a postage discount. This change reflects USPS’s effort to modernize mail campaigns and encourage businesses to explore new technologies.
At a Glance
✅ Discount: 3 percent base, plus 1 percent with Informed Delivery (up to 4 percent total)
✅ Eligibility: AI generated copy, even a single sentence such as a headline or call to action
✅ Timing: January 1 through December 31, 2025
✅ Mail Classes: First Class Mail® and USPS Marketing Mail®
You can read the full details here:
2025 Integrated Technology Promotion | PostalPro
🤖 How AI Copy Qualifies
If you have ever used tools like ChatGPT, Jasper, or Copy.ai to brainstorm a headline, sharpen a call to action, or refine supporting text, you are already on the right track.
To qualify for the discount:
- Use an AI tool to create or refine text in your mail piece
- Place this copy in a key spot, such as:
– A headline
– Supporting messaging (even a single AI edited sentence qualifies for the 3 percent discount)
– The call to action
- Clearly document in your USPS promotion paperwork which copy was created with AI
This flexibility means you can choose how much or how little AI assistance you want to use — from a simple headline tweak to a fully developed campaign.
Example:
🔧 How EdgeMark Partners Makes It Easy
Taking advantage of USPS promotions can feel complicated, but that is where we step in. Our team makes sure you qualify for the maximum savings by offering:
- ✅ AI-Assisted Copy Creation — We collaborate with your team to develop messaging that meets USPS requirements
- ✅ Documentation Support — We prepare the exact paperwork USPS needs for approval
- ✅ Mail Piece Design — We ensure every creative element aligns with USPS specifications
- ✅ Informed Delivery Integration —We pair AI copy with an Informed Delivery campaign so you can unlock the full 4 percent discount
Frustrated by USPS rules? We handle all the details.
Not sure where AI fits in? We create and track eligible copy for you.
Want more savings? We’ll combine promotions to maximize your discount.
📣 Ready to Save — and Stay Ahead Creatively?
The 2025 USPS Integrated Technology Promotion is more than a discount. It is a chance to push back against rising postage rates while bringing modern tools into your creative process. Don’t let postage hikes shrink your budget — let’s save you up to 4% on your next campaign. Contact us today!
