How to choose a full service agency, and why you’ll be better off
Many companies, agencies, and nonprofits create direct mail campaigns to communicate with their customers. Direct mail still performs well—in fact, many businesses who rely mostly on digital are now turning to direct mail to stand out from their competitors, since there is so much noise online. You know the old [...]
Friday Favorites
Wrapping up Friday with some of our favorite online reads from this past week... Are Surveys Dead? Five Ways to Breathe Life Into Your Customer Research Stop Targeting Keywords and Start Targeting Customers Hubspot’s Super Cool Blog Topic Generator How to Create a Great E-Mail Marketing Campaign in 2018 Have [...]
How to market to college prospects
Good news for colleges—the number of high school seniors applying to college has been steadily rising over the past few years. That number is expected to climb another 10% in the near future. That means thousands of additional students evaluating schools, individual academic programs, visiting campuses, and going through the [...]
How to help your customers during a challenging paper market
In the production world, paper is the topic du jour. The paper industry is going through some big challenges, which creates potential difficulties for everyone in the direct mail business—particularly those of us who are printing and mailing packages, and our clients who have budgets and deadlines. Let’s look at [...]
How to keep Millennial nonprofit donors engaged
The Millennial generation is one of the most socially conscious, global-minded generations, and you would think that mindset would lend itself naturally to active, consistent nonprofit donors. But, not so much. It’s not that Millennials can’t be great consistent donors—the potential and the financial resources are certainly there (600 billion [...]
How to choose a production company for your direct mail
The direct mail campaign your marketing team has been working on for the past month is ready to go. The letters, the OE’s, the brochures, the calendars, the postcards, the magnet chotsky, the return envelopes—all the bits and pieces. The overall concept is quite brilliant, you think, and you’re expecting [...]
