How to help your customers during a challenging paper market
In the production world, paper is the topic du jour. The paper industry is going through some big challenges, which creates potential difficulties for everyone in the direct mail business—particularly those of us who are printing and mailing packages, and our clients who have budgets and deadlines. Let’s look at [...]
How to keep Millennial nonprofit donors engaged
The Millennial generation is one of the most socially conscious, global-minded generations, and you would think that mindset would lend itself naturally to active, consistent nonprofit donors. But, not so much. It’s not that Millennials can’t be great consistent donors—the potential and the financial resources are certainly there (600 billion [...]
How to choose a production company for your direct mail
The direct mail campaign your marketing team has been working on for the past month is ready to go. The letters, the OE’s, the brochures, the calendars, the postcards, the magnet chotsky, the return envelopes—all the bits and pieces. The overall concept is quite brilliant, you think, and you’re expecting [...]
Does my company need to be on Facebook?
Deciding what social media channels to use is a dilemma all business owners face. I say “dilemma” because there are so many options now, how do you figure out which ones are most important to your business and brand? A lot of factors go into making this decision. Factors like [...]
How to turn new movers into loyal customers
Every year, almost 37 million people move—11.2 percent of the U.S. population! In general, people change households every five to seven years, requiring them to find new local services and to create a new network of resources. New movers are looking for everything—grocery stores, coffee shops, fitness centers, banks, doctors, dentists, [...]
What about marketing to Generation Z?
After our last post about marketing to Millennials, we received some questions from our readers about marketing to Generation Z. No matter what your business is, it’s never too early to start anticipating your next customer group. Who is Gen Z? Generation Z was born after 1995 and will reach [...]
