Friday Favorites
Interesting reads from the week.... 4 Reasons to Use Direct Mail Marketing Instead of Email Marketing 7 Commandments for a Good Content Experience The Secrets to Increasing Direct Mail Response Rate Survey: SEO rated the ‘least popular digital marketing channel' Inside Apple’s 20-year march to $1 trillion from the brink [...]
The Direct Mail Campaign Production Checklist
When you’re planning a direct mail campaign, it’s a good idea to make sure you have all your bases covered (even if you’re an old pro). Use this checklist as you go through the creative development and print/mail process to stay on schedule and stay on budget. You might even [...]
Friday Favs
Some reading inspiration to kick off your weekend! A Guide To Intrapreneurship Big Banks Blow It in Branches, Smaller Institutions Have Digital Achilles Heel My Favorite Books for Business How to Get Your Ideas to Spread Brand and Social Change: What Young People Want
Five sure ways to get responses to your sales communications
You may—or may not—remember the song from the end of the original Mickey Mouse Club. But today when I was closing a sales letter that old song came to mind. Unfortunately, as charming as it is, sung by cute little Mousekateers, we can’t simply end our sales communications by saying [...]
Friday Fav’s!
A round-up of industry news we found helpful online this past week... Banking Industry Not Prepared For New Era Of Marketing News Flash— Direct Mail and Print Not Dead Best practices for customer data strategies and identity resolution Here Are 7 Inexpensive, Effective, DIY Marketing Strategies for Your Company Hope [...]
Keep your donors giving with science-based tactics
We all know the big goal of any nonprofit organization—besides their mission—is getting the funding they need to support that mission. As donor mindsets change (think millennials) your approach must change to. No matter what generation you’re marketing to, and what appeals to them, basing some of your strategy on [...]
