Most marketers know that the USPS 2025 Integrated Technology Promotion offers discounts when QR codes are used in direct mail. What many do not realize is that simply adding a code to a postcard or letter does not guarantee results. Without a clear plan, a QR code can easily be overlooked.

 That is where EdgeMark Partners comes in. We guide campaigns past the basics of eligibility and make sure QR codes are working to their full potential. With our concierge service, clients not only qualify for USPS savings but also use QR codes as an intentional tool to capture attention and drive engagement.

 

🚀 Where QR Codes Work Best

Once you understand the value of QR codes, the next step is placing them where they will have the biggest impact.

 

    • Front side placement → Keeps the code visible and easy to find
    • Next to a clear call to action →Inspires quick response
    • Blended with design → Keeps the layout clean and appealing

 

A well-placed QR code is far more likely to get scanned and can turn interest into measurable action.

🎯 Choosing the Right QR Code Destination

A QR code is only as effective as where it leads. EdgeMark helps you align your code with your campaign goals:

  • For Fundraising Campaigns – Link directly to a donation form for fewer steps and higher conversions
  • For Event Marketing – Send people straight to registration or ticketing pages
  • For Storytelling & Branding – Launch videos, testimonials, or impact stories that bring your message to life
  • For Personalized Campaigns – Drive recipients to URLs (PURLs) for one-to-one engagement

 

With EdgeMark, QR codes do more than sit on the page. They move people to act.

🤝 The EdgeMark Concierge Advantage

Placement and destination are important, but the real difference comes from how everything is managed. That is where our concierge approach sets us apart. We go beyond simply placing a code on a mailer to ensure it delivers measurable impact along with postal savings.

Our team takes care of the details so you can stay focused on your goals:

 

  • Eligibility Made Simple * → We handle USPS paperwork and enrollment
  • Creative Consultation → QR codes fit seamlessly into your design
  • Source Optimization → We guide you to the most effective destinations
  • Performance Tracking → Analytics that measure success and improve future campaigns

 

*For additional information concerning enrollment into the USPS 2025 promotions visit the USPS at: 2025 Integrated Technology Enrollment Guide | PostalPro

 

✅ Bottom Line

The USPS discount is valuable, but the real advantage comes when QR codes are used with strategy. At EdgeMark, we make sure your mail not only qualifies for savings but also connects with your audience in ways that drive response.

 

👉 Ready to save up to 4% on postage in 2025 while making your campaigns more effective?
Contact EdgeMark Partners today — our concierge team is here to guide you every step of the way.