At EdgeMark Partners, we know the real work does not end when a direct mail piece is delivered. It starts with what the data tells you next. That is why we implemented a flexible reporting dashboard that helps you track what matters, when it matters.

Whether you want scheduled reports sent to you automatically or prefer to explore your data on your own, our dashboard adapts to your style.

🔁 On Your Schedule or at Your Fingertips

Our dashboard can be set up to send automated reports at regular intervals, which is ideal for clients who want consistent updates without needing to log in. Want to take a closer look yourself? You can do that too. We provide direct access so you can filter, sort, and explore your campaign data whenever it works for you.

🧩 Custom Fields for Smarter Direct Mail Segmentation

One of the best parts of our dashboard is the ability to add fields that are completely tailored to your needs. You can segment your data based on whatever matters most to your team, whether that is internal campaign codes, donor tiers, acquisition sources, or regional breakdowns.

Take the example shown in the attached report. The client needed a specific Segmentation Code tied to their internal strategy. We built it right in, giving them instant visibility into performance by segment without any extra steps.

 

🎯 Why This Matters

When you can define the variables, you can define your success. Our flexible dashboard supports:

  • 📍 Direct Mail Reporting by ZIP Code, Region, or Audience
  • 💰 Segmenting by donor tier or gift amount
  • 🗓️ Comparing results by campaign drop date
  • 👥 Tracking response rates by audience type or acquisition channel
  • 🔄 Measuring A/B test results using custom tags

 

These dashboards are built for everyday use. They are clear, visual, and easy to understand, even if you are not a data expert.

✅ Designed to Grow with You

As your marketing strategy evolves, your dashboard can keep up. Want to track something new next quarter? We will help you add it. This kind of flexibility ensures your reporting stays aligned with your goals as they shift and expand.

📞 Ready for Smarter Reporting?

Let us show you how your next direct mail campaign can be more strategic and more accountable, with reporting built around what matters most to you.

Let’s talk. 🌐 Visit our contact page to get started.