🎓 Why Your College Mailer Should Speak to Parents, Too – Unlocking Insights from USPS Informed Delivery® Return Files
When you are marketing for a college or university, it is easy to focus solely on the student. But that is only part of the story. Parents are often just as involved, especially when it comes to making decisions and writing the checks. Thanks to USPS Informed Delivery® data, you [...]
The Hidden Gold Found in USPS Informed Delivery® Return Files
What if your mail campaign could tell you exactly when it was seen—and who clicked through—before it even landed in the mailbox? At EdgeMark Partners, we believe the power of direct mail goes far beyond what arrives in the mailbox. Thanks to USPS Informed Delivery®, we now have a way [...]
SOC 2 Compliant and Ready to Deliver: How EdgeMark Secures Your Print & Mail Campaigns
In a world where data breaches and privacy concerns are top of mind, protecting client information is not just good business. It’s essential. That’s why we’re proud to share that EdgeMark Partners is now officially SOC 2 compliant. This milestone is more than a badge. It is a reflection of [...]
How Nonprofits Use Custom Calendars to Drive Mission, Engagement, and Donations
💡 Here’s How Different Organizations Are Using Calendar Campaigns Nonprofits across the country are using calendars as more than just timekeepers—they're turning them into storytelling platforms. Here's how different types of missions are making the most of each month: 🏥 Health-Based Charities: Share wellness tips, patient stories, and key fundraising dates [...]
Bridging the Gap Between Print and Direct Mail Performance
In today’s marketing environment, print buying is no longer just procurement — it’s performance marketing. At EdgeMark Partners, we help companies transform their direct mail campaigns by aligning smarter print strategies with postal optimization and real-time delivery insights. Here’s how we help bridge the gap between what gets printed and [...]
USPS Promotions—2024 and 2025
Every year, USPS offers promotions to incentivize marketers to send more direct mail. The 2024 USPS Promotions are in full swing now and USPS has already announced their promotions for 2025. For nonprofits, the potential savings USPS's Promotions offer are significant, not to mention the increased opportunities to connect with [...]
