(How to Use the USPS Integrated Technology Promotion to Fight Back Against Rate Increases)
USPS postage rates are going up again in 2025 — but that doesn’t mean your budget has to take the hit.
With the new USPS Integrated Technology Promotion, you can offset some of those increases by up to 4% while streamlining your creative process with AI tools.
At EdgeMark Partners, we call it pushing back — and with the right approach, you can, too.
💡 What Is the USPS Integrated Technology Promotion?
Every year, USPS offers special promotions to encourage innovation in direct mail.
For 2025, one of the biggest updates is that AI-generated copy now qualifies for a significant postage discount.
Promotion Snapshot:
Name: Integrated Technology Promotion
Discount: 3% base + 1% Informed Delivery Add-On (Up to 4% total savings)
Eligibility: Mail pieces must feature content generated using AI tools, including:
A headline, call-to-action, or directional copy generated with AI
At least one complete sentence generated or revised by an AI tool
Timing: January 1 – December 31, 2025
Mail Classes: First-Class Mail® and USPS Marketing Mail® (letters & flats)
Learn more about the 2025 USPS Integrated Technology Promotion →
🤖 How AI-Generated Copy Qualifies
If you’ve ever used ChatGPT, Jasper, or Copy.ai to brainstorm a headline, improve a call-to-action, or polish supporting text — you’re already halfway there.
To qualify:
- Use an AI tool to create or enhance text in your mail piece.
- Place this copy prominently, such as:
- In the headline
- In the supporting messaging (as little as one AI-revised sentence qualifies for the 3% discount)
- In the call to action
- Clearly document in your USPS promotion paperwork which copy was AI-generated.
Example:
🔧 How EdgeMark Partners Makes It Easy
We remove the guesswork and ensure you qualify for the maximum discount by providing:
- ✅ AI-Assisted Copy Creation — We work with your team to develop USPS-eligible messaging.
- ✅ Documentation Support — We prepare the exact paperwork USPS needs for promotion approval.
- ✅ Mail Piece Design — We align every creative element with USPS specifications.
- ✅ Informed Delivery Integration — We pair AI copy with an Informed Delivery campaign to unlock the full 4% savings.
Frustrated by USPS rules? We handle all the details.
Not sure where AI fits in? We create and track eligible copy for you.
Want more savings? We’ll combine promotions to maximize your discount.
📣 Ready to Save — and Stay Ahead Creatively?
The 2025 USPS Integrated Technology Promotion is more than just a discount — it’s a way to fight back against postage increases while modernizing your creative workflow.
Let’s talk about how we can help your next campaign qualify for the savings and stand out in the mailbox. Visit our contact page to get started.
