~ May 15, 2023 ~
If you’re part of a nonprofit organization and you depend on direct mail marketing as part of your fundraising strategy, you’ve probably heard USPS plans to increase prices on some mailing services starting July 9, 2023. And, on top of that, these price increases are going to continue twice a year going forward, once in January and once in July.
In July, letters for nonprofits will increase an average of 2.91% and flats will increase an average of 6.98%.
Obviously, this is stressful! Higher postage costs can reduce your direct mail campaign’s ROI, potentially increase overall costs, and put a strain on your marketing budget.
BUT, THERE’S GOOD NEWS!
The USPS 2023 promotions are pretty awesome and offer you generous savings on your direct mail campaigns through the end of the year.
The current promotions include requirements intended to help your DM campaign be as engaging and highly effective as possible. So it’s a win for you, and a win for USPS. All you have to do is learn about the available USPS 2023 promotions and take advantage of them. This is something EdgeMark can help you do.
The USPS 2023 PROMOTIONS
Tactile, Sensory and Interactive Engagement (5% discount)
Emerging and Advanced Technology (3-4% discount)
Personalized Color Transpromo (3-4% discount)
Informed Delivery (4% discount, 0.5% incentive for eDoc Postage Statement Submitters)
Reply Mail IMBA (3-6% discount)
Retargeting (5% discount)
ADDITIONAL SAVINGS OPPORTUNITIES
Here’s some more good news—there are other ways to save outside the USPS 2023 promotions. YES! MORE ways!
Working with a direct mail production company that specializes in package design and postal logistics can help you save BIG on producing and mailing your campaigns:
Package design optimization: The design of your mailpiece can minimize postage costs. Working with a DM production design expert can put you on the right track.
Address hygiene and presorting: Accurate and up-to-date mailing lists can reduce costs associated with undeliverable mail. Mailings can also be presorted to take advantage of USPS discounts for presorted mail.
Drop shipping: Shipping mail close to its’ final destination results in greater postage discounts and can speed up delivery times.
Tracking and reporting: Real-time tracking and reporting of mail allows companies to make adjustments and optimize their campaigns as needed. (By the way, adding Informed Delivery to your campaign can provide you with tremendous insight into how your campaign is performing—plus it’s one of the USPS promotions!)
Postal expertise: A deep understanding of USPS rules and regulations, which our team certainly has after more than 30 years in the business, can help you avoid costly mistakes and ensure mailings meet all the requirements for discounted postage rates.
STAY CALM AND CARRY ON.
As you can see, there are plenty of options to mitigate the July 9th postage increases to keep your direct marketing budget on track. You don’t have to cut back on direct mail! Simply take advantage of the USPS 2023 promotions and consider partnering with EdgeMark to leverage our expertise (and make your life so much easier).
Get in touch with us today! ☕️🍩☕️