In today’s marketing environment, print buying is no longer just procurement — it’s performance marketing. At EdgeMark Partners, we help companies transform their direct mail campaigns by aligning smarter print strategies with postal optimization and real-time delivery insights.

Here’s how we help bridge the gap between what gets printed and what performs in the mailbox.

🖨️ It Starts with Smarter Print Buying

Your paper stock, format, ink coverage, and design choices don’t just affect how your piece looks — they impact how it performs.

Smart print buying must factor in:
📬 Postal optimization – Get the best delivery windows and postage rates
✍️ Layouts for personalization – Support variable data and tailored content
📏 USPS compliance – Avoid delays, surcharges, and missed promotions

The big shift: print buying isn’t just about cost anymore — it’s about campaign results.

🎯 Precision Across the Mail Stream

Direct mail delivers best when printing, data, and postage strategy are integrated. Unfortunately, many businesses still treat them as separate steps.

EdgeMark simplifies the process with an end-to-end solution that brings:

✅ Cost savings
✅ Delivery predictability
✅ Campaign visibility

💡 Smarter Specs That Deliver More

Our experienced print buyer doesn’t just shop pricing — we spec for performance. That means knowing how details like folds, trim size, stock, and finish impact USPS compliance and postal discounts.

We help our clients:
🛠️ Avoid costly redesigns
💵 Qualify for USPS promotions (save up to 5%)
📬 Ensure smooth, compliant entry into the mail stream

✂️ Designing for USPS Promotions

Each year, the USPS offers promotional discounts — but they only apply if your piece is designed to meet technical criteria.

At EdgeMark, we design for:

🎨 Tactile, Sensory & Interactive Mail (up to 4%)
📧 Informed Delivery and Sustainability (up to 1% each)
🔗 QR Code campaigns, personalized URLs, and more

💬 Pro Tip from Edgee the Robot:
“Don’t lose money at the mailbox. A smart design and a smarter spec can unlock big-time postal savings!”

📊 Data That Delivers — Literally

Clean data drives delivery. EdgeMark ensures every record is accurate, compliant, and postal-ready.

Our in-house data services include:
🧹 Data cleansing and deduplication
📮 NCOA (National Change of Address) processing
🏷️ Presorting and barcoding for USPS automation

But we go a step further — with our real-time mail tracking dashboard.

🔍 Mail Intelligence: Real-Time Tracking

Our proprietary dashboard gives you visibility into every step of your campaign.

📍 Track deliverability by ZIP code
🗓️ Forecast in-home delivery dates using USPS scan data
📈 View heat maps and delivery trends
🔔 Receive alerts when delivery milestones are met

This allows you to perfectly time your digital outreach, call center campaigns, or follow-up emails — closing the loop between mail and results.

👉 Let’s Connect

If you’re looking to elevate your direct mail through smarter print, postal, and data strategies, EdgeMark Partners is ready to help.

📅 Call John Weeks at (804) 370-1717. You can also email him at [email protected] or visit our contact page.