Go big with end-of-the-year giving
Did you know nonprofit organizations receive the most donations between October and December? That means it’s time for nonprofits to kick off their end-of-the-year fundraising strategy! The fourth quarter is upon us, ushering in the holiday season, when people reach even deeper into their pockets to donate to their favorite [...]
How frequently should you post on your blog?
Blogs are wonderful marketing tools. They give you a platform to discuss your business at length, the services you offer, and the expertise you have. Blogs give you permission to write longer, more in-depth content, created especially for people who are looking for answers to questions. One question a lot [...]
How effective is your website?
Technology is constantly changing, and the latest and greatest is quickly the old and has been. That’s why it’s always a good idea to take a fresh look at your website, especially if it hasn’t been updated recently. Here are a few things to think about when it comes to [...]
Create a marketing plan for your business
Starting a business is not like W.P. Kinsella’s novel, Shoeless Joe, which became the famous movie Field of Dreams. Just because you build it, doesn’t mean “they” will come. (Although that would be very cool and magical if your customers suddenly appeared out of a cornfield.) Instead, you need a [...]
Omni-channel marketing, multi-channel marketing, what?
Marketing is evolving every single day with more ways to give customers a better experience. The most recent trend in this direction is “omni-channel marketing.” Which sounds almost just like “multi-channel marketing.” Both industry buzzwords indicate the use of several channels to connect with customers. So what’s the difference between [...]
Friday Favorites
Some great reads from this week. The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic] The 7 Laws of Attracting Your Ideal Clients How to Outsmart Writer’s Block with Neuroscience Data that Drives Marketing, Drives Creatives Alexa, What Is Long-Tail Marketing And Why Does It Matter? Enjoy and have [...]
