Bridging the Gap Between Print and Direct Mail Performance
In today’s marketing environment, print buying is no longer just procurement — it’s performance marketing. At EdgeMark Partners, we help companies transform their direct mail campaigns by aligning smarter print strategies with postal optimization and real-time delivery insights. Here’s how we help bridge the gap between what gets printed and [...]
USPS Promotions—2024 and 2025
Every year, USPS offers promotions to incentivize marketers to send more direct mail. The 2024 USPS Promotions are in full swing now and USPS has already announced their promotions for 2025. For nonprofits, the potential savings USPS's Promotions offer are significant, not to mention the increased opportunities to connect with [...]
Get the Most out of Your Next Business Conference
In the direct mail marketing industry, the DMAW Bridge Conference is a popular, heavily attended event that’s coming up fast at the end of July. It’s going to be jam-packed with speakers, sessions, workshops, meet & greets, coffee breaks, and socializing—the three days will fly by. The EdgeMark team always [...]
Promotional Wall Calendars for Nonprofit Marketers
In the fast-paced world of digital marketing, it’s easy to overlook more traditional mailpieces like promotional wall calendars. However, for nonprofit organizations, wall calendars remain an effective way to stay connected with supporters, promote awareness, and drive fundraising efforts. Here are some of the benefits from integrating promotional wall calendars [...]
USPS’s Informed Delivery’s Impact on Nonprofit Direct Marketers
The United States Postal Service (USPS) made a leap in the evolution of direct mail marketing when it introduced Informed Delivery back in 2017. Over the past seven years, Informed Delivery has continued to evolve. It’s won the confidence of customers with more than 60 million active users in 2024—a [...]
