Year of the Pig, or Year of the Bank Merger? 2019
February 5 marked the Chinese New Year, and this is the Year of the Pig. In Chinese culture, pigs are the symbol of wealth and good fortune. Perhaps this is a good sign for the financial industry, ground zero for all things money, because 2019 also looks to be the [...]
Get informed about Informed Delivery from USPS
USPS rolled out “Informed Delivery” as a handy service for residential consumers and commercial mailers in the fall of 2018. The good news is, the intended audiences both really like Informed Delivery, which is a score for USPS. The bad news is, if you research Informed Delivery online (like I’ve [...]
Is your bank website easy for customers to understand?
The Financial Brand recently conducted a study on bank websites and how successful the sites are communicating messages to customers. (Specifically, they reviewed 5,000 pages from various financial institutions). The results were not so good. Overall, most banks failed to communicate clearly to customers—sales messages, instructions, products. Here are a [...]
The DMA Response Rate Report Gives Direct Mail Two Thumbs Up!
Direct mail marketers, you might want to sit down for this one. According to the DMA Response Rate Report, DM response rates are higher than ever. Higher than anyone might have guessed! Here are a few of the highlights, in a nutshell: DM rates come in at 9% to a [...]
In living color: 2019
Every year Pantone chooses a color to set the tone for the year ahead. They select the shade by analyzing color trends across multiple industries, including art, design, fashion, film, and travel destinations, to name a few influencers. For 2019, Pantone chose “Living Coral,” which is described on the website [...]
Direct mail: why it works
As you probably know, marketing and advertising made a jump to digital over the past ten years and direct mail dropped off. In the age of new technology many marketers considered it old school and even dinosaur like. Why print and mail something when you can throw up an ad [...]
