Ten tips for a successful direct marketing plan
Direct mail has a very high response rate (see our article on the DMA report here) which means it’s a great way to market to customers. To get the most bang for your buck, it’s important to carefully plan your DM campaign and to develop measurable goals for success. Here [...]
Get recipients to open their mail: OE smarts
Let’s face it, your carefully crafted, smartly designed letter and return envelope don’t matter that much if your OE doesn’t do the job. I think it’s safe to say your OE is the most crucial part of any direct mail campaign. So what makes a great OE? What makes people [...]
Postcards: small but mighty
Listen up. I’m going to let you in on a little secret. We’ve gotten some of our biggest clients from our postcard mailings. Yes—you read that right. Our postcards. We send one out about once a month. Sometimes we send a series. We like to mix it up: we might [...]
Banks: Make digital marketing campaigns stronger with direct mail
Over the past ten years there’s been a shift from direct mail to digital marketing in the financial industry. Which makes sense, as everything moves toward new technology, including the ways that banks offer products and services and even communicate with their customers. But direct mail is still an important [...]
Nonprofit Marketing: Building Relationships
Asking donors to give to a nonprofit can be a hard sell. The donor doesn’t get anything in return, like a nice new mountain bike, or a mattress with a 100-night guarantee. What the donor gets is mainly emotional satisfaction—knowing that they helped make the world better in some way. [...]
Bank Mergers & Acquisitions: Communication
Mergers and acquisitions are so tricky. Depending on how you handle merger communications, losing customers is a real possibility. The question is, why do customers leave? And how do you persuade customers to stay? The answers to these questions are not always easy or clear. If a customer has been unhappy [...]
