Blog2018-05-01T14:33:32+00:00

Bank Mergers & Acquisitions: Communication

Mergers and acquisitions are so tricky. Depending on how you handle merger communications, losing customers is a real possibility. The question is, why do customers leave? And how do you persuade customers to stay? The answers to these questions are not always easy or clear. If a customer has been unhappy [...]

March 18th, 2019|Categories: Uncategorized|

Year of the Pig, or Year of the Bank Merger? 2019

February 5 marked the Chinese New Year, and this is the Year of the Pig. In Chinese culture, pigs are the symbol of wealth and good fortune. Perhaps this is a good sign for the financial industry, ground zero for all things money, because 2019 also looks to be the [...]

March 12th, 2019|Categories: Financial marketing, Marketing News|

Get informed about Informed Delivery from USPS

USPS rolled out “Informed Delivery” as a handy service for residential consumers and commercial mailers in the fall of 2018. The good news is, the intended audiences both really like Informed Delivery, which is a score for USPS. The bad news is, if you research Informed Delivery online (like I’ve [...]

February 26th, 2019|Categories: Direct Mail, Print/mail|

Is your bank website easy for customers to understand?

The Financial Brand recently conducted a study on bank websites and how successful the sites are communicating messages to customers. (Specifically, they reviewed 5,000 pages from various financial institutions). The results were not so good. Overall, most banks failed to communicate clearly to customers—sales messages, instructions, products. Here are a [...]

February 18th, 2019|Categories: Uncategorized|

The DMA Response Rate Report Gives Direct Mail Two Thumbs Up!

Direct mail marketers, you might want to sit down for this one. According to the DMA Response Rate Report, DM response rates are higher than ever. Higher than anyone might have guessed! Here are a few of the highlights, in a nutshell: DM rates come in at 9% to a [...]

February 11th, 2019|Categories: Uncategorized|

In living color: 2019

Every year Pantone chooses a color to set the tone for the year ahead. They select the shade by analyzing color trends across multiple industries, including art, design, fashion, film, and travel destinations, to name a few influencers. For 2019, Pantone chose “Living Coral,” which is described on the website [...]

February 4th, 2019|Categories: Uncategorized|
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