Blog 2018-05-01T14:33:32+00:00

Create a marketing plan for your business

Starting a business is not like W.P. Kinsella’s novel, Shoeless Joe, which became the famous movie Field of Dreams. Just because you build it, doesn’t mean “they” will come. (Although that would be very cool and magical if your customers suddenly appeared out of a cornfield.) Instead, you need a [...]

August 16th, 2018|Categories: Uncategorized|

Omni-channel marketing, multi-channel marketing, what?

Marketing is evolving every single day with more ways to give customers a better experience. The most recent trend in this direction is “omni-channel marketing.” Which sounds almost just like “multi-channel marketing.” Both industry buzzwords indicate the use of several channels to connect with customers. So what’s the difference between [...]

August 14th, 2018|Categories: Uncategorized|

Friday Favorites

Some great reads from this week. The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic] The 7 Laws of Attracting Your Ideal Clients How to Outsmart Writer’s Block with Neuroscience Data that Drives Marketing, Drives Creatives Alexa, What Is Long-Tail Marketing And Why Does It Matter? Enjoy and have [...]

August 10th, 2018|Categories: Marketing How-To, Marketing News|

The Direct Mail Campaign Production Checklist

When you’re planning a direct mail campaign, it’s a good idea to make sure you have all your bases covered (even if you’re an old pro). Use this checklist as you go through the creative development and print/mail process to stay on schedule and stay on budget. You might even [...]

August 1st, 2018|Categories: Print production, Print/mail|
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