Blog 2018-05-01T14:33:32+00:00

How to choose a production company for your direct mail

The direct mail campaign your marketing team has been working on for the past month is ready to go. The letters, the OE’s, the brochures, the calendars, the postcards, the magnet chotsky, the return envelopes—all the bits and pieces. The overall concept is quite brilliant, you think, and you’re expecting [...]

May 10th, 2018|Categories: Uncategorized|

Does my company need to be on Facebook?

Deciding what social media channels to use is a dilemma all business owners face. I say “dilemma” because there are so many options now, how do you figure out which ones are most important to your business and brand? A lot of factors go into making this decision. Factors like [...]

April 10th, 2018|Categories: Digital Marketing, Marketing Strategy, Social media|

How to turn new movers into loyal customers

Every year, almost 37 million people move—11.2 percent of the U.S. population! In general, people change households every five to seven years, requiring them to find new local services and to create a new network of resources. New movers are looking for everything—grocery stores, coffee shops, fitness centers, banks, doctors, dentists, [...]

April 3rd, 2018|Categories: Digital Marketing, Direct Mail, Marketing Strategy|

What about marketing to Generation Z?

After our last post about marketing to Millennials, we received some questions from our readers about marketing to Generation Z. No matter what your business is, it’s never too early to start anticipating your next customer group. Who is Gen Z? Generation Z was born after 1995 and will reach [...]

Marketing to Millennials in 2018

You picture millennials—those folks between 18 and 34—being physically attached to their phones. Some of this generation has never known a time where the Internet didn’t exist, and they’ve grown up with an all-powerful mini-computer capable of connecting them to the world 24/7 in their back pockets. This isn’t a [...]

March 14th, 2018|Categories: Direct Mail, Marketing Strategy|

Six highly-effective tips for nonprofit fundraising using direct mail

Digital marketing has changed the landscape of fundraising forever. But some things remain the same, like the tried-and-true direct mail package. It’s still the most effective way to reach prospects with nonprofit campaigns—and more importantly, to influence them to act. #1—Depend on direct mail In 2015, the Direct Marketing Association [...]

February 21st, 2018|Categories: Direct Mail, Nonprofit marketing, Nonprofit marketing strategy|Tags: , , |
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