Pulling Back the Curtain on USPS PARS in Acquisition Campaigns
An acquisition mailing can be one of the first major communications between an organization and a newly acquired group of customers, members, policyholders, borrowers, donors, or subscribers. The organization may know how many pieces were mailed and, eventually, how many envelopes were physically returned. But those numbers [...]
Delivering Calendar Programs at Scale for Direct Marketing Agencies
The EdgeMark Flexible Calendar Program™ For direct marketing agencies, calendars offer something most direct mail formats cannot: long-term visibility. A well-designed wall calendar can remain in a donor's home, a customer's office, or a member's workspace for an entire year, keeping a client's brand, message, and mission visible month after [...]
🧹Why Data Hygiene Saves You Money in Direct Mail Marketing
In direct mail and multichannel marketing, success often depends on one simple thing: data quality. At EdgeMark Partners, we live by that rule. Clean and accurate data powers every part of a campaign, from building a mailing list to tracking results after it lands. Yet many organizations still overlook a hard [...]
Unlock USPS 2025 Savings with Smart QR Code Promotion Strategy
Most marketers know that the USPS 2025 Integrated Technology Promotion offers discounts when QR codes are used in direct mail. What many do not realize is that simply adding a code to a postcard or letter does not guarantee results. Without a clear plan, a QR code can easily [...]
How AI Copy Can Help You Save on Postage in 2025
Postage rates have risen again in 2025, but businesses do not have to absorb all of the added costs. Through the new USPS Integrated Technology Promotion, companies can save up to 4 percent on postage while also using AI tools to make the creative process faster and more efficient. 💡 [...]
📊 Smarter Insights, Stronger Campaigns: How Our Custom Dashboard Empowers Clients
At EdgeMark Partners, we know the real work does not end when a direct mail piece is delivered. It starts with what the data tells you next. That is why we implemented a flexible reporting dashboard that helps you track what matters, when it matters. Whether you want scheduled reports [...]
