Blog2018-05-01T14:33:32+00:00

Omnichannel marketing is stronger with Informed Delivery

Direct Mail has an incredibly high response rate and incorporating digital channels is only going to increase that rate. We’re all familiar with Facebook and Instagram and banner ads. But have you heard about USPS’s Informed Delivery tool? Informed Delivery is a relatively new digital service that allows customers to [...]

Nonprofit marketing: 6 simple tips to kick off your end-of-year planning

Even if you're sitting on the beach right now feeling the sand between your toes, it's time to start thinking about the "C" word. Christmas. Because, as all nonprofit marketers know, most charitable giving happens during the month of December. Perhaps that’s because people feel more generous, or they want [...]

July 22nd, 2019|Categories: Nonprofit marketing|

Ten tips for a successful direct marketing plan

Direct mail has a very high response rate (see our article on the DMA report here) which means it’s a great way to market to customers. To get the most bang for your buck, it’s important to carefully plan your DM campaign and to develop measurable goals for success. Here [...]

July 15th, 2019|Categories: Direct Mail, Marketing How-To|

Get recipients to open their mail: OE smarts

Let’s face it, your carefully crafted, smartly designed letter and return envelope don’t matter that much if your OE doesn’t do the job. I think it’s safe to say your OE is the most crucial part of any direct mail campaign. So what makes a great OE? What makes people [...]

July 8th, 2019|Categories: Creative Development, Direct Mail|

Banks: Make digital marketing campaigns stronger with direct mail

Over the past ten years there’s been a shift from direct mail to digital marketing in the financial industry. Which makes sense, as everything moves toward new technology, including the ways that banks offer products and services and even communicate with their customers. But direct mail is still an important [...]

May 8th, 2019|Categories: Uncategorized|
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