Directly Inspired Invoking the Muse on All Things Direct

Experience is the greatest teacher. So let’s share it together. Let’s float some ideas, tell a few stories, spread the news … inspire each other. The how’s and why’s of data-driven direct communications are many. Let’s talk about that and more … and share the inspiration.

Direct Marketing Strategy: Complexity Made Simple

Yes … if you can’t explain it simply, you don’t understand it well enough. Attributed to German-born theoretical physicist Albert Einstein, this advisory rings true in many situations — not just in science and philosophy, but also in marketing and communications. Simplicity is a powerful sales tool, because typically we have only seconds to connect with

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